- Transaction Summary
- Recipient: Bottled Up Blokes CIC (Community Interest Company).
- Reinvestment Type: Operational Cost Contribution (via Micro-Granting).
- Funding Source: Allocation from “Don’t Bottle It Up” campaign revenue.
- Strategic Alignment Bottled Up Blokes CIC represents the “Frontline” of the men’s mental health ecosystem—volunteer-led, community-embedded, and highly effective at engaging hard-to-reach demographics. However, these groups often operate with minimal liquidity. MMH CIC’s strategy includes “Operational Subsistence” funding—providing rapid, low-friction financial support to cover basic meeting costs (venue, refreshments). This ensures that the barriers to entry for men seeking support remain low (i.e., free attendance).
- The Asset Lock in Action To ensure continuous support for this partner, MMH CIC has launched a dedicated revenue stream. Proceeds from the specific “Don’t Bottle It Up” apparel line are asset-locked and ring-fenced to provide ongoing financial contributions to Bottled Up Blokes CIC. This creates a sustainable feedback loop where product sales directly subsidise the running costs of a partner CIC.
- Full Case Study For the full narrative on this partnership and the “Don’t Bottle It Up” campaign, please visit our trading platform’s impact hub.
READ THE FULL STORY ON MMH.CLOTHING
