- Transaction Summary
- Recipient: Grassroots Network (various), including Bottled Up Blokes CIC.
- Reinvestment Type: Micro-Granting & Operational Subsistence (e.g., meeting supplies).
- Funding Source: Allocation from November 2025 “Men’s Health Awareness Month” trading revenue.
- Strategic Alignment MMH CIC recognises that the national mental health safety net relies heavily on small, volunteer-led peer support groups. These organisations often operate with zero budget. Our November strategy focused on “Network Resilience”—distributing smaller financial contributions to multiple groups to cover essential operational costs (e.g., venue hire, refreshments). By ensuring these micro-communities can “keep the lights on,” we protect the vital entry points into the mental health system for thousands of men.
- The Asset Lock in Action This campaign demonstrates the “Force Multiplier” effect of our social enterprise model. By pledging a percentage of November sales directly to the groups listed on our signposting platform, we created a circular economy: the clothing brand generates the traffic and the revenue, which is then fed back into the very groups that our users are signposted towards.
- Full Case Study For the full narrative on the November campaign and details on specific beneficiaries like Bottled Up Blokes CIC, please visit our trading platform’s impact hub.
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