- Transaction Summary
- Recipient: Kick Start FC (Registered Charity).
- Reinvestment Type: Fundraising Support (Raffle Contribution) & Digital Signposting Integration.
- Funding Source: Allocation from Q4 2025 trading revenue generated by mmh.clothing.
- Strategic Alignment Kick Start FC utilises football as a therapeutic tool to combat social isolation and mental ill-health in Wiltshire. This aligns with the MMH CIC strategy to support “Activity-Based Interventions.” Evidence suggests that team sports provide a non-clinical entry point for men to access support, often bypassing the stigma associated with traditional therapy. By supporting their fundraising infrastructure, we are validating this model of “Social Prescribing.”
- The Asset Lock in Action In addition to financial support via product donation, MMH CIC has committed to integrating Kick Start FC into our national “Find a Group” digital map. This demonstrates how our Asset-Locked body uses both its financial resources (from trading) and its digital assets (the platform) to amplify the reach of local charities.
- Full Case Study For the full narrative on Kick Start FC’s work with over 400 individuals and details of the collaboration, please visit our trading platform’s impact hub.
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